In Brief BY Armin

In Brief: Saul Bass’ Bell System Pitch

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

DATE: Jan.18.2012POSTED BY: ArminCATEGORY: In Brief View-->COMMENTS: [4]

TAGS: saul bass, vintage,

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Many thanks to our ADV @ UnderConsideration Partners

I believe that watching things like this can make us better communicators. It's long, but totally worth it.