18 Jan 2012

In Brief: Saul Bass' Bell System Pitch - Brand New

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In Brief BY Armin


In Brief: Saul Bass’ Bell System Pitch

In Brief

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

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DATE: Jan.18.2012|POSTED BY: Armin|CATEGORY: In Brief | View-->COMMENTS: [4]

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I believe that watching things like this can make us better communicators. It's long, but totally worth it.

20 Dec 2011

Pay Cuts, Leadership, Community...and Emmanuel

(not necessarily in that order)

A couple weeks back, our Central Team met for our usual check-in and it was brought to our attention that we were $22K in the hole already (our FY starts in September). We've had times like this before, but it concerns us because of the timing. Fall is historically strong. 

We are consistently hearing stories of life-change, and that's encouraging, but there's a missing piece in the generosity department. We have A LOT of generous people, don't get me wrong, but there's something going on. I can't say we have a handle on it, but we have some hunches (economy, membership turnover, reaching a young demographic, etc.).

What we definitely knew is that we needed to create some margin in our budget so ministry could continue as planned. We didn't want to go further in the hole and/or start using our line of credit for day-to-day expenses. That's not an example we wanted to set. Here's what happened:

  • Our Lead Pastor, Derek, told us that he had been talking to his wife, Kim, and they were prepared to take a 50% pay cut immediately through March.
  • The rest of our team had a conversation and decided to go to our spouses (and before the Lord) as well. We all decided to take pay cuts immediately, as well.
  • As a team, we decided that we wanted to bring the staff in on this and let them make the same decision we were making (as opposed to imposing a mandatory cut or lay-offs).
  • We set up a meeting with our Elder team and paid staff for later in the week.
  • At the Elder meeting, I was moved to tears as I talked about the conversation with my husband and how absolutely INCREDIBLE he was: so selfless, vision-minded, committed and energized. I watched in awe as one of them said, "The staff is not going to shoulder this alone. We need to lead. Let's all talk to our wives about increasing our giving during this time." 
  • During our meeting with the staff, something awesome happened: it was an unspoken "hands in the middle" moment. When we were done, no one wanted to leave and break the feeling in the room. It was incredible. 
  • Emails and stories started rolling in: elders committing to increase their tithe 50% and 100%, staff members taking 10%, 50% voluntary pay cuts from January-March, stories of incredible conversations with family and spouses, and talk of radical life change. The Book of Acts has come up quite a bit over the past few weeks. Our hope was 5% from each staff member; we ended at an average of 20%.

Here's why we handled it this way:

  1. Leadership: I would much rather lead someone toward something than scold them into it. This decision by the leaders of Grace showed just how serious we are about the mission God has given us. 
  2. Community: We are better as a staff because we turned to community first and tried to solve this problem together. I love these people deeply. I loved them before, but something is different now. 
  3. Emmanuel: We have to embrace opportunities to sacrifice for the sake of the Gospel. This Christmas is shaping up to look different for a lot of our leaders, but it's something that they chose and are chasing down. Taking a pay cut/sacrificial giving quickly recalibrates your Christmas priorities. We're able to focus on God with us this season, for real.

My prayer will continue to be that the people of Grace will be stirred to radical generosity in the coming months and that a pattern of giving would be established in the hearts of our people.

I am extremely proud of Derek's leadership. When the rubber meets the road, we know he has our backs. But I have to say that I am completely blown away by our staff and elders. I am in awe of their hearts for Jesus, this church and each other. It's a blessing to do ministry with these people.

 

 

P.S. You can read Derek's blog and see the letter we sent out to our church here.

 

 

 

13 Oct 2011

Switching it Up

21 Jun 2011

A Letter to Pastors: Is Communication PR or DNA? | Church Marketing Sucks

Dear Pastor,

Before I begin, I should probably offer a disclaimer. I have strong—really strong—opinions around what I’m about to write. Since you can’t hear or see me, I’m concerned you’ll read obnoxious into this message. Please read impassioned instead. Here goes.

It seems there are two approaches to church communications. The first, which I gather is more prevalent, is Communications Staff = Information Sharer, whereby the communications director returns from lunch to find a hastily scrawled sticky note on his computer screen: “Stewardship campaign title is Giving: Up Yours! Please order envelopes.”

The second approach is Communications Staff = Culture Shaper. In this model, communications directors are considered high-level leadership. They’re key players whose voices are invaluable in long-range planning. Their ideas are sought-after, trusted, and implemented. They weigh in on message series planning and they feel the heartbeat of your people—both inside the church and those you’re hoping to reach. (For a great example of how the difference plays out, check out Roland Gilbert’s thoughts.)

I bet some of you are thinking, “Nah. Our communications director just does the bulletin and stuff.” Well… why? Who else on your team is reading books like Church Marketing 101, Surprising Insights, and Church Unique? Who else lives and breathes the church calendar and can speak into how the decision you’re making might affect what’s already in play? Who else is paying attention to Barna research and feels personally responsible for protecting the church’s brand—the brand beyond the logo, I mean?

Two of you just crossed your arms, raised an eyebrow and offered a smirkish, “As a matter of fact, yes. We have all of that under control.” Gold star for you!

The rest of you, though? I wonder if you’re thinking something like, “Well, not really. But our communication director’s too busy for all that.” Well, what do you expect? Are you looking at church communication as PR or as DNA? Is your director task- or strategy-driven? Have you given him or her permission to lean in and actually direct? Have you allowed the margin required?

Yes, I went there. I used the m-word. If your communications staff is going to shift from Sharer to Shaper, priorities will necessarily change. Reading takes time, analyzing and interpreting data takes energy, and important conversations take both. Protect the space they’re creating. They, like you, are deeply committed to connecting people to the life-giving love of our creator.

I’ve been in the thick of ministry, and fortunately I was led by a pastor who truly gets it. Your communications staff needs that same support and permission from you. Please. It’ll make a world of difference; your church and community will benefit, and your staff will be immeasurably grateful. And impassioned.

Thanks,
Kelley Hartnett
Former Director of Communications at Morning Star Church

This is one of those articles that makes me think, "I wish I had written that!" I'm thankful to be part of a church that is moving in the right direction.

15 Jun 2011

This Could Change My Life

WANT NEED:

 

  

I am so in love with this, it's not even funny. I would use these EVERY. SINGLE. DAY.

 

(via Papersource)

 

***UPDATE*** I totally bought some.

1 Jun 2011

Creative Missions: The Notebook

Before the teams of awesomeness™ arrived, Cleve gave notebooks to the leaders.

Photo1

I used it in three ways:

  1. NOTES: I took notes when Pastors were talking about their churches. I wanted to make sure to capture the words they were saying so that would inform our recommendations, work and final product(s).
  2. DOODLES: When I'm doodling, I'm thinking. It's not an absent-minded habit - it has a purpose. I find that doodling actually keeps me MORE focused. I also sketched logo ideas, web layouts, brochure layouts, etc. In fact, I knew our team was the ultimate when I sketched a web layout while talking to the pastor, Brad looked at it, and was working on a Wordpress template the next time I turned around. #macgyver
  3. LEARNINGS: I used the back of the notebook to write down the things I learned from each church we visited. It's definitely my favorite part of the notebook.

The Top Six Things I Learned/Rediscovered:

  • Singing along with a CD in the dark can be an incredibly intimate time of worship. The things that larger churches decide are "necessities," aren't "necessities" at all. It's all relative. Harmony Fellowship showed me that resourcefulness is king. If they had waited to start their church until they had a worship leader, there would be a number of people who wouldn't know Jesus right now. They're playing to their strengths and waiting on God for the rest.
  • As a church, we need to encourage each other and build each other up. Another thing Harmony taught me was the value of recognizing people. I know it will look different at Grace, but it needs to happen. Encouragement goes a long way.
  • It is extremely important to continually remind people about the story of our church and the vision we're chasing. duh? Sometimes I err on the side of "people are bored with that." People will NEVER be bored by God's vision. 
  • Relationships win.  Lighthouse Community taught me this by letting me watch them live. We need to leverage the power of relationship better. I don't know what that looks like, but we need to. 
  • Keep the main thing, the main thing. Down with chaos! Down with clutter! The main message of our church needs to cut through enough without us clogging it up even more with unnecessary programs, red tape, obstacles and smoke-and-mirrors.
  • Traditional can be engaging if it's done well. "Classic." What's the difference between a car in a junk yard and a perfectly restored '57 Chevy? That's the difference between traditional done lazy and traditional done well. It shouldn't be done for your own church members' comfort. It should be done because there are people outside the church walls who will respond to "classic."

There's a TON more, but I'm still wading through it all. These are the ones that rose to the top. I love my little notebook. It's a keeper.

29 May 2011

I Feel Like the Grinch

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Creative Missions was one of the best weeks of my life. It has been a long time since I've been able to serve outside of my church walls WITHIN my giftedness. It's incredible. I've always had a heart for helping churches, not because I think I have the answers, but because I love helping people see what's in front of them. I was doing that constantly this week, and I feel like a piece of my heart was unlocked. I didn't know I had this capacity of love for God's Kingdom. He took a part of my heart that was probably dying and pointed it toward it's intended purpose. I feel wildly different. 

I don't know why I'm still typing - Jon's quote sums it up perfectly:

No, we didn’t build a church building or construct an orphanage. No we didn’t run a VBS or witness on the streets. We have created sustainable solutions for churches to effectively communicate an ultimate message of God’s never-ending love for each community these churches are involved in. Yeah, we all know that design is not what’s going to grow the churches we work with on this trip but it can help to remove the barriers for outsiders looking in.  It’s still and always will be all about Jesus and his people devoted to growing in their faith and reaching out to others. 

There are three main things that made a huge impact on me:
  1. God is an incredibly loving and merciful provider. He has given these churches all they need to reach their region for Christ. It can be difficult to see when you get so narrowly focused and are running from day-to-day and week-to-week. But I saw it...it was evident. I want to make sure that all the churches we served know full well that God is alive and working in the Albany area, and they are a part of it. We were a part of it, too...and that's...pretty cool. 
  2. Humble people: I'm not going to lie. I was a bit freaked out at thought of spending a week with CREATIVE people that I don't know personally. Within five minutes, we were working together and pushing each other toward new levels of excellence. I've never felt more challenged. None of us had anything to prove: we had a common goal and we attacked it. God brought the perfect group of servant minded creatives to the table. I'm in awe of these people and their gifts.
  3. God's work: God is not just working at Grace Church, but he's working in Erie...and Pennsylvania...Albany...New York...the world. Of course I "know" this, but I was confronted with the reality of it for the first time in a long time. I was hearing things from these Pastors that I've heard all over the country and in Grace's conference room. I feel like God gave me a small glimpse of what he's doing in America right now and I'm PUMPED! 

I want to give a special shout-out to the churches my team served this week:

  • Pastor Robbie, Pastor Jeff, Pastor Chris and Andy at New Hope Community Church: Your heart to make much of Jesus while setting the bar high for other churches around you was inspiring. You are the largest church in your association, and that's not an accident. You're on an awesome track: keeping the main thing the main thing while tightening up and being intentional about how and what you communicate is going to set you up for success as you continue to grow.
  • Rich and Melinda, from Lighthouse Fellowship: You two are the best thing that has ever happened to Tillson. I echo my teammates thoughts as we left you: "I don't know how anyone could meet them and NOT become a part of their church." Your relational approach to evangelism and church planting is spot on. People love you. They love you because they see Jesus in you. I saw Jesus in you. God has incredible things in store for Lighthouse. I'm on the edge of my seat. 
  • Pastor Tom, at First Baptist Church of Rennselaer: Traditional isn't old; it's classic. Own it! You are so right. I am excited to watch you refine things to bring out the classic and squelch the old. People will respond to "traditional done well." Your heart for your church and the community is great, you just need to get out there and make it happen. I know you can do it and I can't wait to see it!

In the shadow of Chuck, I'm going to thank a few people:

  • Derek and Aaron for believing in the potential of this ministry and releasing me from Grace for a week.
  • Dave for being an awesome husband and encouraging me to go (and my friends for keeping him company!).
  • Mr. Brad Huss and Mr. Matt Ralph. You are the best team members a gal could ever have. 
  • Cleve, Andy, Eric and Rich. I don't have time for this thank you. I'm swamped.
  • Stewart Shops for sustaining us through the ministry of good ice cream.

If you want to be involved in Creative Missions through skill, prayer or money, contact Cleve at creativemissions.to. He will be so thrilled to fold you in!

 

 

8 Mar 2011

I'm Important

Important500

Last week, I had a Mary Kay consult (For those of you who know me, I know you're laughing. Stop.) with Jess DeJesus. Believe-it-or-not, the experience taught me something about church communications (I might have a problem). As Jess told me a bit about the company, I really resonated with their values:

  1. Go-Give™ Spirit: lend a helping hand to others, both at home/work and around the world.
  2. The Golden Rule“Do unto others as you would have them do unto you.”
  3. Make Me Feel Important: Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important."
  4. Balanced Priorities: God first, family second and career third.

The values gave me a different way to think about my job and calling, especially "Make me feel important." From their site:

Mary Kay Ash once said, “It’s so simple, yet makes such a difference. Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’” At Mary Kay, this is a reality — from being recognized for a job well done to people taking an interest in your life.

Much of our job as Communications Directors is about relational intelligence and serving people. In fact, I'd argue that those two things are more important than any other aspect of our job. You can have the sickest standards manual on the planet and the best, most cohesive and approachable language in your print materials, but if your coworkers and congregants think you're a jerk your ministry will eventually crumble under the weight of your own awesomeness.

Unfortunately, because I'm introverted, the energy I have to put into relating to people and their needs completely drains me. It's the first thing to go when I'm stressed. It does not come naturally to me: it's difficult. The second thing to go when I'm stressed is my attitude of serving. When I feel like I'm drowning, the last thing I feel capable of is helping another person! Part of the problem, too, is that I overcomplicate it. I don't need to worry about all the ins and outs of relating to people and serving, I just need to imagine that sign around each person's neck and then make it happen.

I'm a visual person, so mental pictures tend to stick with me. As soon as Jess told me about the "make me feel important" value, I was hooked. I had images of people I know running through my head with signs around their necks. I can already tell that this mental picture is making a difference. When someone comes running into my office with an emergency, there's the sign. When I get asked the same question for the one hundredth time, there's another sign. When someone is angry about how I handled an event or an announcement, they have a sign, too. 

It's definitely a journey, but it's one of the most important ones a Communications Director can take. I promise you that a focus on relationship and serving will change your ministry. March is the month of making people feel important. Wanna join me?

3 Mar 2011

Creative Missions

I am really excited to be leading a team for Creative Missions! If you haven't heard about it you can get the full scoop here. There are three main reasons I'm doing this:

  1. I feel strongly that God is calling me to it.
  2. My gifts align with the goal.
  3. I love when churches work together.

I've participated in traditional mission trips and I always leave feeling like I didn't make a dent. I suppose that's part of the short-term missions experience on some level, but I think my feeling was deeper than that. "Did I use my gifts?" Don't mistake what I'm saying: I am not above cleaning, throwing a hammer and singing with kids in a neighborhood. I did all of those things and more because I was there to serve. But something was definitely missing, and I think it had to do with my particular giftings. Creative Missions is going to give me a chance to use the gifts God has given me to help a church reach a region for Jesus. I will be able to roll up my sleeves and do what I do best: be creative. It makes me tear up just thinking about it.

Churches are wildly different from each other, but we all (hopefully) have one thing in common:

"...Jesus came to [the disciples] and said, All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”

Matthew 28:18-20

Creative Missions is an incredible example of how the body of Christ can work together for this common mission, and how unity makes us stronger. The churches we're planning to serve will benefit, sure, but I'd be willing to bet we might learn a thing or two as well. Sometimes, the best innovation happens when you're out of your element. It's going to be interesting to see what God does in me and the life of my church as a result of what I learn from these churches.

To say that I'm looking forward to May 22 would be a huge understatement. I absolutely cannot wait! God is up to something incredible, and it's an honor to be a part of it.

Also, I have to give it up to Cleve. He is leading this effort and is chasing after his vision, and it's inspiring. Go, Cleve, go!

10 Jan 2011

Grace is Open-Sourcing

I just need to open the hood for a minute or two and share what’s happening around here.

Our team has been thinking through what it looks like for a church of 1000+ to live out this verse:

“When you come together, each of you has a hymn, or a word of instruction, a revelation, a tongue or an interpretation. Everything must be done so that the church may be built up.
-1 Corinthians 14:26

We don’t meet in homes (well, except for small groups), so how do we facilitate something like that verse in our worship services? I don’t think we’re totally sure yet, but we’re starting with an experiment. For one special day, we’re asking people to:

  • submit ideas for an offering moment
  • share their life stories
  • respond to Derek’s sermon questions
  • choose from a list of songs that fit our theme for the day

We’re also going to seek out a specific individual to video tape a call to worship to show at the beginning of the service. That’s gonna rock.

It’s a baby step, but I’m excited. We’re hoping to have a mechanism for ongoing submissions of ideas/stories in the future so that we can build a library to choose from. We’re thinking of even letting people sign out flips to film their own stories.

Right now, we’re using Facebook, our site and the weekly bulletin to gather ideas and communicate the change. 

Exciting…game changing…crazy…

This is going to create chaos…good chaos. But that doesn’t mean it has to get insane. We can still communicate and worship in an orderly, God-honoring way. That’s my filter through this whole thing: “increased chaos does not have to mean increased clutter” (sentiment courtesy of Kem Meyer).

Our goal isn’t to create consumers (picking favorite songs, etc.), our goal is to enrich our worship experience through different perspectives and genuine community. 

I’m hoping to post a video of the result back here when all is said and done. I can’t wait to see what God has in store for this.

Danielle Hartland's Posterous

Hi there. I'm the Director of Communications at Grace Church in Erie, PA. I don't have all the answers, not even close, but these are my thoughts. I'll bet you have some thoughts, too. Let's talk.

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Danielle Hartland