8 Mar
2011
Last week, I had a Mary Kay consult (For those of you who know me, I know you're laughing. Stop.) with Jess DeJesus. Believe-it-or-not, the experience taught me something about church communications (I might have a problem). As Jess told me a bit about the company, I really resonated with their values:
- Go-Give™ Spirit: lend a helping hand to others, both at home/work and around the world.
- The Golden Rule: “Do unto others as you would have them do unto you.”
- Make Me Feel Important: Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important."
- Balanced Priorities: God first, family second and career third.
The values gave me a different way to think about my job and calling, especially "Make me feel important." From their site:
Mary Kay Ash once said, “It’s so simple, yet makes such a difference. Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’” At Mary Kay, this is a reality — from being recognized for a job well done to people taking an interest in your life.
Much of our job as Communications Directors is about relational intelligence and serving people. In fact, I'd argue that those two things are more important than any other aspect of our job. You can have the sickest standards manual on the planet and the best, most cohesive and approachable language in your print materials, but if your coworkers and congregants think you're a jerk your ministry will eventually crumble under the weight of your own awesomeness.
Unfortunately, because I'm introverted, the energy I have to put into relating to people and their needs completely drains me. It's the first thing to go when I'm stressed. It does not come naturally to me: it's difficult. The second thing to go when I'm stressed is my attitude of serving. When I feel like I'm drowning, the last thing I feel capable of is helping another person! Part of the problem, too, is that I overcomplicate it. I don't need to worry about all the ins and outs of relating to people and serving, I just need to imagine that sign around each person's neck and then make it happen.
I'm a visual person, so mental pictures tend to stick with me. As soon as Jess told me about the "make me feel important" value, I was hooked. I had images of people I know running through my head with signs around their necks. I can already tell that this mental picture is making a difference. When someone comes running into my office with an emergency, there's the sign. When I get asked the same question for the one hundredth time, there's another sign. When someone is angry about how I handled an event or an announcement, they have a sign, too.
It's definitely a journey, but it's one of the most important ones a Communications Director can take. I promise you that a focus on relationship and serving will change your ministry. March is the month of making people feel important. Wanna join me?